An animated explainer video is simple short and entertaining video that explains a product, brand or idea. These promotional clips help increase conversions on websites and are generally a great investment. They're sometimes referred to as "Animated Marketing Videos," "Startup-Videos" or "Commercials for Websites." Sometimes they use animated characters and a narrator, and sometimes just text.


If you're looking to produce an explainer video, take a look at the studios on the right. There are a wide range of styles and producers charge anywhere between $2,000 to $20,000 for a 60 second video. If you're on a tight budget or want to do the animation yourself, take a look at some of these free explainer video tools.